SPARK LIVE
Annual AXA IM event deployed by our teams since 2018.
It is a premium format, organized over 2 days in Paris, aimed at the top management, and relies on a key moment: a multi-camera capture broadcast live on AXA IM's internal network.
Our event & video teams managed the entirety of this event, including:
• Several plenary sessions around the 8 board members
• Workshops with numerous rotations of AXA IM employees and several venue reconfigurations within a tight schedule
• Les pauses cafés, le cocktail déjeunatoire et le dîner de gala suivi d’une soirée lounge
• La gestion d’intervenants VIPs comme par exemple Karien van Gennip, CEO de ING France et ancienne ministre néerlandaise.
The production of content before, during, and after the event was, from the start, a key issue of the brief.
• A live capture taking the form of a true corporate TV show, titled IM Essentials. A program hosted in the studio by the Director of External Communication: Nancie Vendette.
• 7 other video formats (reportage, motion design, opening film of the plenary, making of, …)
• A photo reportage and the use of a drone for the group photo.
