PURPOSE FILM: REALITY…
Creation of an impactful film about Orange's purpose.
Video shown at the General Assembly and on the web to affirm that the Orange group wants to fully play its social role in society.
7 employees gather on a simple and unadorned film set to talk about the challenges that Orange has taken on and what it has already accomplished positively and usefully around the world.
A film that breaks the norms, without graphics, typography, or music, all in less than 3 minutes.
This film was shown at the opening of the shareholders’ meeting and then on social networks, the corporate website, and the group’s intranet.
It also supported Orange’s internal communication efforts around CSR.
Through this film, Orange wanted to convince of its sincerity, to convince that its purpose is not a passing trend but the expression in simple and chosen terms of its history and its desirable future.
The objective was to affirm that the Group wants to fully play its role in society. More than an economic operator, Orange must reveal itself as a true social player.
