ORANGE INNOVATION MINI-SERIES
Creation of a series of videos on innovation at Orange.
Production of a mini-series of choral films, quirky and educational, on the 7 key themes of innovation at Orange.
Orange called upon Delasource to pedagogically highlight the major research and innovation themes where it is a leader or a key player through a mini-series of videos on these 7 major themes: AI, IoT, Data, Research, AR and VR, Connectivity, and Intellectual Property.
The objective was to show and explain how Orange delivers useful, accessible, and progress-driving innovation, while highlighting the skills and expertise of the Orange Innovation teams.
These videos were broadcast on social media, the Orange corporate website, and the Group’s intranet.
Our intention was to offer a cross-cutting and very rhythmic montage based on short soundbites from employees who are experts in innovation, along with a light, unifying, and benevolent voice-over, tinged with a touch of humor that interacts with the employees’ soundbites in a manner reminiscent of a choral film.
These choral films are interspersed and illustrated with stock images that are very quirky, sometimes unexpected to bring a touch of lightness, as well as motion design infographics to facilitate understanding and provide educational insights on the most complex topics.
A nuanced sound design (music and sound effects) occasionally underscores the ideas and various statements made by the employees.
