LANCEMENT FUTURE4CARE
100% live press conference for the launch of Future4Care.
Organization of a 100% digital press conference for the launch of a European project to accelerate e-health solutions, aimed at French and European journalists.
We chose to shoot this live press conference in a real TV studio, with a fully equipped set, entirely styled by our team to match the graphical style of Future4Care.
2 rooms were dedicated to remote speakers to comply with health regulations and the maximum number of people allowed on set.
2 translation rooms were provided to offer 2 outgoing streams, in English and French.
The broadcast was streamed on Vimeo and integrated into a Livestorm platform, allowing journalists to ask questions during the live, moderated by our team.
This press conference aimed to launch Future4Care, a European project to accelerate e-health solutions, supported by four major players: Orange, Sanofi, Generali, and Capgemini.
We welcomed the four founding CEOs on set: Stéphane Richard (Orange), Paul Hudson (Sanofi), Jean-Laurent Granier (Generali), and Aiman Ezzat (Capgemini), as well as the management team of this new structure.
The event was hosted by journalist Gaëlle Copienne, who also relayed journalists’ questions on Livestorm in French and English.
This event was also an opportunity to unveil the logo and branding for this new entity, and to record the speeches of the four CEOs, which were broadcast at Vivatech 2021.
